Bill & Melinda Gates FoundationCreating a unified brand
We collaborated on a comprehensive brand refresh—the first update in over 10 years—to empower the world’s largest foundation with modern communications tools.
Designed from the ground up
Workshops with staff around the world informed a design direction that enables the organization to speak with a unified voice across channels, countries, and cultures.
Versatile components with a signature flourish
Reportage-style content, enhanced with primary and secondary color palettes, and typography that supports multiple languages combine to create an editorial feel.
A distinctive motion element offers a glimpse of stories before the full picture is revealed. It works as a window for digital and unveiling feature in graphics.
Every angle covered
A vast range of modern tools, templates, and touchpoints—both digital and print—is supported by comprehensive, easy-to-follow guidelines.
Data visualizations are an essential storytelling tool for the foundation, so our system makes sure they capture attention, reinforce credibility, and demonstrate impact.
Branded items, Teams backgrounds, logo lock-ups, and other internal assets ensured that the refreshed brand was successfully and enthusiastically adopted.
A one-stop-shop for everything brand related
We devised, designed, and developed BrandHub, a central resource for employees and agency partners to review guidelines, and download components and templates.
Brand strategy / Brand evolution / Research & Insights / Design systems / Motion design / Visual design / Data visualization / Copywriting / Workshops