Bill & Melinda Gates FoundationCreating a unified brand
We collaborated on a comprehensive brand refresh—the first update in over 10 years—to empower the world’s largest foundation with modern communications tools.
Designed from the ground up
Workshops with staff around the world informed a design direction that enables the organization to speak with a unified voice across channels, countries, and cultures.
Versatile components with a signature flourish
Reportage-style content, enhanced with primary and secondary color palettes, and typography that supports multiple languages combine to create an editorial feel.
A distinctive motion element offers a glimpse of stories before the full picture is revealed. It works as a window for digital and unveiling feature in graphics.
Every angle covered
A vast range of modern tools, templates, and touchpoints—both digital and print—is supported by comprehensive, easy-to-follow guidelines.
![Smartphone screens showing assorted text and images.](/static/6963648ab5ff928a3c0aa98e9c7213e5/dade9/grid_2_socialmontage_static.png)
![Tablet screen showing vehicle driving towards a rural health facility. Title reads Annual Report 2020.](/static/162ba71c6240f952cdef7800b7910ee6/d8724/grid_2_powerpoint_static.png)
![Postcards, headed notepaper, and business cards.](/static/4a568ec82a31fce7e71125558a8a88f4/d8724/grid_2_stationery_static.png)
Data visualizations are an essential storytelling tool for the foundation, so our system makes sure they capture attention, reinforce credibility, and demonstrate impact.
![Front cover of a printed report with colored bar chart.](/static/b62073a9188b643f04fcf7c0500a5378/3be61/grid_3_book_static.png)
![Hands holding a printed report with a large number 780 on the front cover.](/static/26725bf276a16da60203a1e360211bc5/3be61/grid_3_brochure_static.png)
![Printed report with open pages showing pie charts and numbers.](/static/cfb1b000889e4794759cf86010c97255/d8724/grid_3_factsheet_static.png)
Branded items, Teams backgrounds, logo lock-ups, and other internal assets ensured that the refreshed brand was successfully and enthusiastically adopted.
![Laptop computer. Screen shows smiling woman on a video call.](/static/c5677e68c95260e570fb04b960101046/7ffbb/grid_4_teamsbackground_static.png)
A one-stop-shop for everything brand related
We devised, designed, and developed BrandHub, a central resource for employees and agency partners to review guidelines, and download components and templates.
Expertise
Brand strategy / Brand evolution / Research & Insights / Design systems / Motion design / Visual design / Data visualization / Copywriting / Workshops