Bill & Melinda Gates FoundationCreating a unified brand

We collaborated on a comprehensive brand refresh—the first update in over 10 years—to empower the world’s largest foundation with modern communications tools.

Designed from the ground up

Workshops with staff around the world informed a design direction that enables the organization to speak with a unified voice across channels, countries, and cultures.

Versatile components with a signature flourish

Reportage-style content, enhanced with primary and secondary color palettes, and typography that supports multiple languages combine to create an editorial feel.

A distinctive motion element offers a glimpse of stories before the full picture is revealed. It works as a window for digital and unveiling feature in graphics.

Every angle covered

A vast range of modern tools, templates, and touchpoints—both digital and print—is supported by comprehensive, easy-to-follow guidelines.

Smartphone screens showing assorted text and images.
Tablet screen showing vehicle driving towards a rural health facility. Title reads Annual Report 2020.
Postcards, headed notepaper, and business cards.

Data visualizations are an essential storytelling tool for the foundation, so our system makes sure they capture attention, reinforce credibility, and demonstrate impact.

Front cover of a printed report with colored bar chart.
Hands holding a printed report with a large number 780 on the front cover.
Printed report with open pages showing pie charts and numbers.

Branded items, Teams backgrounds, logo lock-ups, and other internal assets ensured that the refreshed brand was successfully and enthusiastically adopted.

Laptop computer. Screen shows smiling woman on a video call.
Branded tote bag.
Branded notebook.

A one-stop-shop for everything brand related

We devised, designed, and developed BrandHub, a central resource for employees and agency partners to review guidelines, and download components and templates.


Brand strategy / Brand evolution / Research & Insights / Design systems / Motion design / Visual design / Data visualization / Copywriting / Workshops