Delta Air LinesFueling innovation through collective insight

We helped Delta Air Lines reimagine its approach to concept generation and harness the potential of its people to improve the experience of flying.

The runway to innovation

Our research uncovered relentlessly dedicated employees with great ideas. But there was no means to capture and consolidate those ideas and turn them into initiatives with the potential to accelerate innovation across the industry.

Infographic showing customer interactions with airline.
Graphic depicting how a user might navigate an imagined Delta app on a smartphone.
Close-up of a wheel on a Delta aircraft.
Close-up of the tail of a Delta aircraft.
Desktop UI with text reading Baggage, Tags.
Colored icons with the heading Departure Gate Efficiency.

A framework mapped to touchpoints along the customer journey fostered greater communication and collaboration.

Aggregating ideas

As part of a joint venture, we built Delta Ideas, a web-based app that enabled the Innovation Team to easily collect, review, and take forward insights and ideas.

Mock-ups of various smatphone screens.

Designed for growth

While we explored wide-scale adoption within Delta, we began to investigate the potential of the app as a commercially-viable product in our incubation Lab.

Data visualization and analytics mock-up.
Data visualization and analytics mock-up.
Data visualization and analytics mock-up.
Data visualization and analytics mock-up.

Expertise

Innovation strategy / Envisioning / UX design / Motion / Design systems / Responsive web development