Gates Philanthropy PartnersElevating stories of impact
We designed a new brand and a reimagined web experience to showcase the power of giving.
![Smartphone screens showing different pages from the website.](/static/e6632e278a9fb471b478c836bcb1b68e/dade9/mobile_comps_static.png)
Simple elements, dynamically applied
Every part of the brand system—from new type treatments, to an updated wordmark, to an overhaul of color—creates a versatile and transparent visual language.
![Example of typeface.](/static/a50aaeb4f89021bbcaadeae43eff38a8/3be61/grid_1_typography_static.png)
![Example of color palette.](/static/909e83c1f5ed2441090b0f86fede0aaf/3be61/grid_1_color_static.png)
A clear data viz style and uplifting photography complete a revamped digital presence that highlights the projects donations fund, and the difference they make to millions.
The people behind the numbers
Confidence in the organization is established and reinforced through a combination of showing hard evidence of progress and the stories of lives transformed.
Giving made easy
Making it straightforward to donate through the website with an improved user experience was an essential part of the redesign and led to an uptick of giving.
![Donation page showing parts of the giving process.](/static/3a1f51e81b7898393eccbb6244154b50/bd5ed/grid_4_donation_form_static.png)
![Donation component showing part of the giving process.](/static/fee3612f5e0f069326c74cc6980ab923/4b202/grid_4_donation_components_1_static.png)
![Donation component showing part of the giving process.](/static/fab997206e2fb1e408b2d3c67dadafd5/4b202/grid_4_donation_components_2_static.png)
Beyond a digital presence
The rebrand also considered how the elements could be applied successfully to print materials and other physical collateral.
![White letter-sized envelope with large yellow dot on a doormat.](/static/e74d41d12a3b1e2c7d1a4331a6517dbb/c4039/grid_5_mailer_static.png)
![Tote bag with large yellow squares and decagons and GPP wordmark.](/static/1c082e706eabb55c3e31669e0f250007/3be61/grid_5_tote_static.png)
![Close-up of section of white envelope with text and words highlighted in yellow, including novel coronavirus and vaccine trials.](/static/6507d206b023781744db8eee665cc1c9/3be61/grid_5_envelope_static.png)
Expertise
Brand strategy / Brand expression / Visual design / Motion design / Responsive web design / Copywriting / Guidelines