SpotifyGrowing a music streaming ecosystem

We partnered with Spotify to develop an innovation process and series of visionary concepts for an ecosystem to connect users' lives, loves, and listening moments.

Toward greater ubiquity

An integrated ecosystem takes Spotify from a streaming service to a personalized experience where users discover and enjoy customized content wherever they choose.

Infographic showing data of where and how people listen to Spotify.

Greater awareness of users’ habits and preferences allows Spotify to engage listeners at the right moment with relevant content.

Tie-ins with other brands and services open the door to tailored content and experiences created by partners.

Close-up of smartwatch.
Mock-up of smartphone screen, smartwatch, and Nike store front.

A sound for every moment

Collage of smartphone screens showing different artists and Spotify features.

The new user experience model blends curated content with personal timelines to create perfect soundtracks for everything from daily routines to big life events. 


Product strategy / Trends & Insights / Envisioning / Ideation / UX design / Motion / Data visualization / Prototyping / Presentation